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DailyPatricia.com is an online documentary project that follows serial entrepreneur Patricia Handschiegel. Patricia is a serial media and entertainment entrepreneur who founded a pioneering social media site in 2004, which she sold in 2007. She is currently the CEO of 9, a transmedia production and consulting company that builds and consults on franchise projects for traditional and digital media, entertainment and internet business. Her startups and business insight has been heard at events including South by Southwest, the Writer's Guild of America, Blogher, Women 2.0, Girls in Tech, and in mainstream business media/blogs including Mashable, Paid Content, TechCrunch, The Wall Street Journal, VentureBeat, TV Week, and others. As founder of Stylediary, her fashion advice has appeared in more than 250 media outlets. She's the co-creator of the popular Huffington Post series The New Power Girls and Thenewpowergirls.com blog, which covers news and profiles of women startups and existing companies in multiple markets. Prior to entrepreneurship, Patricia worked in internet telecom at the engineering level and all facets of consumer sites. She's a social entrepreneur using business for change in empowerment, the elderly and childrens causes. Contact her at patricia@whatis9.com

June 11, 2009

It's Really Simple

This is based on a conversation I had the other day with a digital media startup….

What’s important is that businesses see the internet for what it is: Our society’s communications and information infrastructure. Above all, this is what it is. Other “infrastructures” you might recognize that currently exist in our world are landline and mobile phones, broadcast and cable television, radio and print media. WHY the internet is here is not because of Facebook or so we can shop online, but because it was created to replace (or modify) the other infrastructures in our life. Why this is happening is because the internet as an infrastructure is more stable, can be accessed from anywhere and by any device. Currently, you must have a TV to access the broadcast platform, a telephone to use your landline, a mobile phone to use the mobile network, etc. — and all of that comes tumbling down the minute a storm or disaster breaks. Those other infrastructures I mentioned are also very old and expensive to run. For a government ruling over a society, you want to have a way for people to access information at all times and if possible, you’d love for it to be cheap.

The internet solves this. In the future, it will be the SOLE infrastructure we will use. It’s a more complicated conversation than this but in a nutshell, that is what it will do. In fact, it has the capacity to do so now but the DEVICES and the USERS are not there yet. That could change at any moment, though it’s not likely as few in business understand what the internet is and what it’s here to do to usher such changes. Regardless, this is why the web is disrupting televison (broadcast), media (print media), etc. It’s really no different than the steam ship replacing the paddle boat when you think about it.

How can industries disrupted by the web adapt? Very simple: LEARN about the internet as an infrastruture and what it is designed to do. It’ll tell you everything. If you stare at the road versus read the map, you’re going to get lost. Start looking at the map.

10:15am | URL: http://patriciahandschiegel.tumblr.com/post/121858244/its-really-simple